Do Ideas Work ? - Tales of startup failures (Paperback)

It is the dream of many to give up the daily slog and branch out on their own. Unfortunately too often that is exactly all it is - a dream without any real foundation or substance. If you are seriously thinking about starting your own business you need to give deep consideration to a lot of factors before taking the plunge. A very high percentage of start-ups fail - often in a very short space of time. And the reasons for failure are numerous and wide-ranging. If you don't give sufficient thought and planning to your new venture it is very likely that you will be among them. It is always helpful to know of other people's experiences in these sort of areas. What they did - or didn't do - can provide you with clear pointers as to how you should proceed. Many people have been down the road and many have failed. Their failures might contain the seeds of your success if you are able to understand where they went wrong and use that information to your benefit. Running your own business takes guts and stamina - among lots of other qualities. If you are thinking of taking the plunge you will need - and deserve - a lot of luck. Good hunting