Advertising Campaign Strategy - A Guide to Marketing Communication Plans (Paperback, 5th edition)

,
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

R1,088
List Price R1,216
Save R128 11%

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles10880
Mobicred@R102pm x 12* Mobicred Info
Free Delivery
Delivery AdviceShips in 10 - 15 working days


Toggle WishListAdd to wish list
Review this Item

Product Description

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you'll see step-by-step how to take a great idea through the complete advertising process. And because it's focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you'll need to succeed in the class now and get your project chosen in the future.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

South-Western College Publishing

Country of origin

United States

Release date

August 2014

Availability

Expected to ship within 10 - 15 working days

First published

2015

Authors

,

Dimensions

232 x 162 x 16mm (L x W x T)

Format

Paperback

Pages

432

Edition

5th edition

ISBN-13

978-1-133-43480-1

Barcode

9781133434801

Categories

LSN

1-133-43480-0



Trending On Loot