Dynamics of Public Relations and Journalism - A Practical Guide and New Perspective for Media Studies (Paperback, 5th ed)

Unravelling the complex worlds of public relations practitioners and journalism in a single publication is a challenge, but when the dynamic synergy of these two occupations are established their interaction is easily apparent. Dynamics of Public Relations and Journalism unravels and explores these worlds to enhance the journalistic skills of Media Studies students and give journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains the need for their smooth interaction