Tourism Marketing - Service and Quality - Management Perspectives (Paperback)

The author of this book aims to draw together a number of perspectives on the people, organizations and places which together make up the tourism industry. His unifying theme is rooted in a belief that the central issue emerging for tourism managers as the 2lst century approaches is a concern with the nature and quality of tourism experiences. Three groups of people have stakes in the creation and enjoyment of tourism services - those who work in the various businesses which depend on or contribute to the industry, those who live in tourism destinations and tourists themselves. The author endeavours to recognize that this industry, like any other human activity, has both beneficial and adverse consequences.