European Integration and Global Corporate Strategies (Hardcover)

European economies are becoming increasingly integrated, and at the same time, the world economy is becoming global. This has raised questions about the specific strategies followed by transnational companies. It also raises the issue of whether the drive towards integration is compatible with that towards globalization strategies; whether, and to what extent, they strengthen each other. "European Integration and Global Corporate Strategies" explores the links between the options of world-wide globalization and European integration which are open to today's corporations, highlighting whether there are conflicts or complementaries between them. The book is divided into two parts: the first part looks at specific mechanisms and trends of globalization in the context of changes due to European integration. The second part considers the role of innovation and technology diffusion as part of the integration and globalization strategies. All the contributors are experts from Britain, Italy, the Netherlands and Spain. This book should be of particular interest to students and researchers in the fields of business, economics, politics and European studies.