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Annual Reports That Pay Their Way - Selling the Corporate Message (Hardcover)
Annual Reports That Pay Their Way - Selling the Corporate Message (Hardcover): F.N. Arfin
Annual Reports That Pay Their Way - Selling the Corporate Message (Hardcover): F.N. Arfin

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Annual Reports That Pay Their Way - Selling the Corporate Message (Hardcover)

F.N. Arfin

Series: "Financial Times"

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Based on extensive research, this book looks at some of the reasons why many annual reports don't earn their keep, and suggests ways in which they can become harder working documents. By examining some of the most successful documents, the author indicates how reports can and should be used if, in the cost-conscious 1990s, they are truly to pay their way. "Annual Reports That Pay Their Way": shows how adding value to annual reports helps to justify their cost; illustrates how to use an annual report as a multi-purpose year round document; describes how to make an annual report speak more persuasively to more people throughout its useful life; rounds up with 16 ways to make annual reports pay their way. There are nine case studies plus many examples from international companies such as McDonald's, Thorn EMI, HJ Heinz and British Airways which illustrate useful and successful reports.

General

Imprint: Financial Times Prentice Hall
Country of origin: United Kingdom
Series: "Financial Times"
Release date: August 1993
Authors: F.N. Arfin
Dimensions: 234 x 156mm (L x W)
Format: Hardcover
Pages: 24
ISBN-13: 978-0-273-60100-5
Barcode: 9780273601005
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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Books > Business & Economics > Business & management > Business communication & presentation
Books > Business & Economics > Business & management > Business communication & presentation > General
LSN: 0-273-60100-8

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