Fashion Forecasting - Research, Analysis, and Presentation (Hardcover, 2nd ed.)

A textbook for fashion professionals interested in improving forecasting abilities. This book combines the theories of fashion changes with the process of organizing and analyzing the information for presenting and implementing the forecast. It integrates traditional and electronic approaches to the process of forecasting at each stage of research, organization, analysis, interpretation and presentation. New to this edition: An 8 page four color insert that demonstrates important theories in fashion forecasting. New Career studies and profiles of fashion professionals. Methods explaining how to prepare a forecasting portfolio. Updated illustrations and discussion questions.