Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.
At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad--and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons--has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10.
What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.
Every era has its merger; every era has its story. For the New Media age it was an even bigger disaster: the AOL-Time Warner deal.
At the time AOL and Time Warner were considered a matchless combination of old media content and new media distribution. But very soon after the deal was announced things started to go bad--and then from bad to worse. Less than four years after the deal was announced, every significant figure in the deal -save the politically astute Richard Parsons--has left the company, along with scores of others. Nearly a $100 billion was written off and a stock that once traded at $100 now trades near $10.
What happened? Where did it all go wrong? In this deeply sourced and deftly written book, Nina Munk gives us a window into the minds of two of the oddest men to ever run billion-dollar empires. Steve Case, the boy wonder who built AOL one free floppy disk at a time, was searching for a way out of the New Economy. Meanwhile Jerry Levin, who'd made his reputation as a visionary when he put HBO on satellite distribution, was searching for a monumental deal. These two men, more interested in their place in history than their personal fortunes, each thought they were out-smarting the other.
Imprint | HarperCollins eBooks |
Country of origin | United States |
Release date | September 2007 |
Availability | We don't currently have any sources for this product. If you add this item to your wish list we will let you know when it becomes available. |
Authors | Nina Munk |
Format | Electronic book text |
Pages | 368 |
ISBN-13 | 978-0-06-149877-0 |
Barcode | 9780061498770 |
Categories | |
LSN | 0-06-149877-7 |