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Foundations of Corporate Success - How Business Strategies Add Value (Hardcover)
John KayA leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
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Product Description
A leading business school economist lays bare the complexities of `strategic thinking' in business and offers a lucid and innovative analysis of the source of `competitive advantage'. Kay engages with and develops the work of Michael Porter, who is regarded by many as the pre-eminent authority on business strategy.
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Product Details
General
Imprint | Oxford UniversityPress |
Country of origin | United Kingdom |
Release date | November 2001 |
Availability | Expected to ship within 10 - 15 working days |
First published | March 2003 |
Authors | John Kay |
Dimensions | 242 x 163 x 29mm (L x W x T) |
Format | Hardcover |
Pages | 434 |
ISBN-13 | 978-0-19-828781-0 |
Barcode | 9780198287810 |
Categories | |
LSN | 0-19-828781-X |
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