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Children's Food - Marketing and innovation (Paperback, Softcover reprint of the original 1st ed. 1997) Loot Price: R2,733
Discovery Miles 27 330
Children's Food - Marketing and innovation (Paperback, Softcover reprint of the original 1st ed. 1997): G. Smith
Children's Food - Marketing and innovation (Paperback, Softcover reprint of the original 1st ed. 1997): G. Smith

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Children's Food - Marketing and innovation (Paperback, Softcover reprint of the original 1st ed. 1997)

G. Smith

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Loot Price R2,733 Discovery Miles 27 330 | Repayment Terms: R254 pm x 12*

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The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of society. The book begins by setting the scene and looking at the way children influence food choices within the family and the role advertising is thought to play in driving those choices. Professor Stratton of The Psychology Business (Department of Psychology, Leeds University) has world renowned expertise in the methodology of researching family dynamics and he shows which are the prime influences on the family diet. J.W. Thompson Advertising Board Director Jane Mathews then evaluates what constitutes effective advertising and reveals enduring themes within the children's marketplace. In Chapter 3, Dr Kathryn O'Sullivan of the Kellogg's company examines the nutritional importance of food under the title 'Starting the day right'. She demonstrates her expertise for introducing young taste buds to products which 'Break the fast'. Simon Lang, Senior Consultant at the Henley Centre follows by examining not only why food tastes change in children but also why family eating is itself changing and the implications for the future.

General

Imprint: Springer-Verlag New York
Country of origin: United States
Release date: September 2011
First published: 1997
Authors: G. Smith
Dimensions: 235 x 155 x 14mm (L x W x T)
Format: Paperback
Pages: 258
Edition: Softcover reprint of the original 1st ed. 1997
ISBN-13: 978-1-4612-8424-6
Barcode: 9781461284246
Categories: Promotions
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology
Books > Professional & Technical > Industrial chemistry & manufacturing technologies > Industrial chemistry > Food & beverage technology > General
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-4612-8424-4

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