The Evolutionary Bases of Consumption (Electronic book text)


The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

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Product Description

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi

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Product Details

General

Imprint

Psychology Press

Country of origin

United Kingdom

Series

Marketing and Consumer Psychology Series

Release date

February 2007

Availability

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First published

2007

Authors

Format

Electronic book text

Pages

360

ISBN-13

978-1-135-60825-5

Barcode

9781135608255

Categories

LSN

1-135-60825-3



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