Praise for The Power of Framing
"The primary work of leadership involves managing meaning
through framing. Fairhurst shows that the way leaders use language
to frame people, situations, and events has important consequences
for the way individuals make sense of the world and their actions.
The Power of Framing is an accessible and inspirational read for
leaders who want to shape their organizations in ethically
responsible ways."--J. Kevin Barge, professor, Texas A&M
"An ideal book for MBA students and business professionals who
are interested in specific tools for constructing leadership in
their professional worlds. By focusing on the language toolbox of
leadership, the book empowers anyone to construct leadership
through talk and interaction." --Jolanta Aritz, associate
professor, Center for Management Communication, USC Marshall School
"Building on her earlier acclaimed work, and written in a highly
accessible style, Fairhurst's thoughtful study provides us with a
practical and highly relevant analysis of the power of framing
language from a leadership perspective. This is a must-have book."
--David Grant, professor of organizational studies, University of
"Communication is the most important element of leadership, and
framing of the subject and situation is one of the most powerful
tools available to leaders. Gail Fairhurst has created the handbook
to help leaders do this right. A must-read for anyone in a
leadership capacity." --Rich Kiley, venture capitalist, and retired
Procter & Gamble marketing and HR executive
"To be an effective global manager, there is nothing more
critical than understanding how to frame an issue so that you are
effectively communicating and motivating in a culturally sensitive
manner. This book will tune you into these issues and show you how
to make certain your communication is properly interpreted by your
audience." --Olga Jacob, general sales manager (Belgium,
Netherlands, and Luxembourg), American Airlines
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