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Marketing - A Critical Textbook (Paperback) Loot Price: R883
Discovery Miles 8 830
Marketing - A Critical Textbook (Paperback): Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren,...
Marketing - A Critical Textbook (Paperback): Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren,...

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Marketing - A Critical Textbook (Paperback)

Nick Ellis, James Fitchett, Matthew Higgins, Gavin Jack, Ming Lim, Michael Saren, Mark Tadajewski

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Loot Price R883 Discovery Miles 8 830 | Repayment Terms: R82 pm x 12*

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Electronic Inspection Copy available for instructors here Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and 'real world' case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar. - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor's Manual and free access to full-text journal articles for students. Visit the companion website at www.sagepub.co.uk/ellis

General

Imprint: Sage Publications Ltd
Country of origin: United Kingdom
Release date: November 2010
First published: 2011
Authors: Nick Ellis • James Fitchett • Matthew Higgins • Gavin Jack • Ming Lim • Michael Saren • Mark Tadajewski
Dimensions: 242 x 170 x 14mm (L x W x T)
Format: Paperback
Pages: 256
ISBN-13: 978-1-84860-878-8
Barcode: 9781848608788
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-84860-878-0

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