Global Sport Business - Community Impacts of Commercial Sport (Hardcover)


Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

R4,132

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles41320
Mobicred@R387pm x 12* Mobicred Info
Free Delivery
Delivery AdviceShips in 12 - 17 working days


Toggle WishListAdd to wish list
Review this Item

Product Description

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

Routledge

Country of origin

United Kingdom

Series

Sport in the Global Society - Contemporary Perspectives

Release date

May 2011

Availability

Expected to ship within 12 - 17 working days

First published

2008

Editors

Dimensions

246 x 174 x 14mm (L x W x T)

Format

Hardcover

Pages

144

ISBN-13

978-0-415-45763-7

Barcode

9780415457637

Categories

LSN

0-415-45763-7



Trending On Loot