How to Improve the Return on Your Social Marketing Investment
This book more than adequately covers this increasingly
important topic, as social media begins to take its rightful place
on the center stage of not just marketing but a number of business
disciplines. "ROI of Social Media" is an excellent analysis of the
current landscape. I cannot recall any book that singularly tackles
ROI at this level, most media books simply give a passing reference
or chapter on ROI, this is the first comprehensive study. - Larry
Weber, Founder and chairman of W2 Group, Formerly of Weber
We know that for 2011 and the foreseeable future, ROI is one of
the top priorities for the social media strategist at many
companies, "ROI of Social Media" is the right book at the right
time as social media strategist are needing to work the various
department within the enterprise and show that the investments in
social tactics and tools are a good investment. The 15 case studies
contained in this book will help the social media strategist
understand how global brands are successfully using social
marketing to connect to their audience. - Jeremiah Owyang, Partner,
"The ROI of Social Media" is a must-read for any business
looking to get the most out of their investments in social
marketing. It sets the stage for marketers to interact with
influencers, individuals and consumers and explains the
relationships between them. This book breaks down into simple terms
both "dollars" and "sense" for social marketers to live by.
Fundamentals, strategies and tactics ...this book has it all. "The
ROI of Social Media" will be the dog-eared book that sits on the
corner of your desk used to prove many a point. - John Lovett,
Senior Partner & Principal Consultant, Web Analytics
Analytics are the core to a consistently successful marketing
program. This book offers the metrics to manage social marketing
programs, to measure their success, to diagnose underperforming
elements, and to deliver extraordinary results. Kudos to this team
of marketers in putting this essential book together. - Professor
JC Larreche, InSEAD, Author of "The Momentum Effect"
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