Networking is a vitally important component of anyone's career.
Without successful networking, businesspeople cannot raise their
profiles to become visible in the marketplace, or build mutually
beneficial business relationships. And this does not just entail
pitching up at a cocktail party and handing out business cards.
What distinguishes great networkers from average ones is a
fundamental understanding of their own strengths and their personal
brand. This title shows readers how to identify these two key
qualities while, at the same time, demystifying networking in an
exciting, inspiring and practical way. Readers will learn: Why they
need to network; How to leverage their strengths to build their
brand; The cornerstones of successful networking; The importance of
business cards; The art of conversation and the power of charm; How
to work a room. Networking is an essential read for anyone who
wants to achieve optimum success in business.
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