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Books > Business & Economics > Business & management > Sales & marketing > Public relations

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Public Relations Cases (Paperback, 4Rev ed)
Public Relations Cases (Paperback, 4Rev ed): Hendrix
Public Relations Cases (Paperback, 4Rev ed): Hendrix

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Public Relations Cases (Paperback, 4Rev ed)

Hendrix

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Part One of this text begins with an overview of the public relations process and introduces the interactive ROPE model (Research, Objectives, Programming, Evaluation) to organize PR programs. Part Two is organized around audience-centered forms of PR, while Part Three deals with emergency public relations. Chapters in Parts Two and Three begin with an overview and then exhibit Silver Anvil Award cases from planning through execution and evaluation, as well as some examples of failed PR campaigns. The appendices consist of exercises and case problems for each of the PR forms presented and contain the PRSA Code of Professional Standards.

General

Imprint: Cengage Learning
Country of origin: United States
Release date: September 1997
Authors: Hendrix
Dimensions: 235 x 190 x 26mm (L x W x T)
Format: Paperback
Pages: 496
Edition: 4Rev ed
ISBN-13: 978-0-534-52236-0
Barcode: 9780534522360
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-534-52236-X

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