Drawing on his experience as a leader in some of the nation's
largest corporations, Baum issues a convincing call for honest,
ethical, "transparent" dealing throughout the business world. Baum
outlines the management techniques he uses within and without the
company to get outstanding results without skirting the rules or
bending the truth. Baum maintains that by fostering trust,
integrity and accountability at all levels within the corporation,
managers can stop the erosion of employee loyalty, restore consumer
trust in brands, products, and American business. Baum teaches
executives fresh ways of managing Wall Street analysts,
communicating with shareholders, and wading through the complex
maze of social responsibility issues.
As a member of six corporate boards, Baum offers unique insight
into transparent leadership, including the advantages and pitfalls
of corporate governance, and the pressures executives face in
reporting earnings. He also discusses the importance of setting
standards for ethical business practices, yet highlights the
dangers of government regulations that may result in excessive
compliance costs at the expense of shareholders, creative risk
taking, and innovation.
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