International Sport Business - Current Issues, Future Directions (Hardcover)

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources