Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.
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Introduction to Marketing 5e answers these and many other topical questions. This completely updated fi fth edition focuses on Consumer Behaviour, Market Segmentation, Target and Positioning, Integrated Marketing, Marketing, Internet Marketing and Services Marketing – information that is essential to any academic or professional working in the area of marketing.
Imprint | Juta Academic |
Country of origin | South Africa |
Release date | 2015 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Authors | J. Strydom |
Dimensions | 245 x 168 x 21mm (L x W x T) |
Format | Paperback |
Pages | 341 |
Edition | 5th ed |
ISBN-13 | 978-1-4851-0274-8 |
Barcode | 9781485102748 |
Categories | |
LSN | 1-4851-0274-X |
Course Code | CCIM02T| PMMR02C| PMMR01B |