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Books > Business & Economics > Business & management > Sales & marketing > Advertising

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Twenty Ads That Shook the World (Paperback, New edition) Loot Price: R259 Discovery Miles 2 590 You Save: R54 (17%)

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Twenty Ads That Shook the World (Paperback, New edition)

James B Twitchell

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List price R313 Loot Price R259 Discovery Miles 2 590 You Save R54 (17%)

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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

General

Imprint: Random House USA Inc
Country of origin: United States
Release date: August 2002
First published: December 2001
Authors: James B Twitchell
Dimensions: 233 x 186 x 16mm (L x W x T)
Format: Paperback
Pages: 229
Edition: New edition
ISBN-13: 978-0-609-80723-1
Barcode: 9780609807231
Categories: Promotions
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN: 0-609-80723-4

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