Set-up, run, and measure successful mobile media marketing
"Go Mobile" is packed with tools, tips, and techniques that will
help readers set-up, launch, run, and measure mobile media
campaigns. This book will help readers understand the different
mobile media platforms, learn how to us SMS for business,
incorporate 2D and QR Codes into their campaigns, develop mobile
websites and mobile apps, see case studies, and much more.
"Go Mobile" offers practical, step-by-step guidance for
implementing a mobile marketing campaign. Readers will learn how
to: Use location-based marketing to get new customers and keep
existing onesIntegrate social media with your mobile media
campaignUse mobile E-commerce to improve brand loyaltyMeasure the
ROI of a mobile media campaignDevelop mobile media business models
you can use to grow revenues
With these effective, efficient, and integrated mobile marketing
campaigns, business owners and marketers will garner enviable
response rates and watch their revenue grow more rapidly than ever
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