From marketing and promotion to client communication, this
essential guide covers everything graphic designers need to know to
achieve ultimate success. The author finds answers all the tough
questions with: practical advice for establishing - and maintaining
- a high profile within the design community; personality-driven
text that makes readers feel like they're getting advice from a
trusted friend or peer; timeless information that designers of all
levels can use to navigate the inevitable tough spots in the
industry; and, straightforward strategies for tackling such tricky
business issues as contracts, pricing, lawyers and accountants. In
addition, there are invaluable sections on recovering from big
career mistakes and giving back to the community.
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