The fascinating story of a century-old automobile dynasty
Fiat is one of the world's largest automakers, but when it made
headlines by grabbing control of a bankrupt Chrysler in 2009 it was
unknown in the U.S. Fiat's against-all-odds swoop on
Chrysler---masterminded by Sergio Marchionne, the Houdini-like
manager who saved Fiat from its own near-collapse in 2005 - has
made the automaker one of the most unlikely winners of the
financial crisis. "Mondo Agnelli" is a new book that looks at the
chain of unpredictable events triggered by the death of Gianni
Agnelli in 2003. Gianni, the charismatic, silver-haired power
broker and style icon, was the patriarch who had lead the company
founded by his grandfather in 1899. But Gianni's own son had
committed suicide. Without a mature heir, the dynasty and Fiat were
rudderless. Backed by Gianni's closest advisors, his serious, shy,
and determined grandson John plucked Marchionne from obscurity.
Together, they saved the family company and, inadvertently,
positioned Fiat as a global trailblazer when the global storm hit.A
classic story of ingenuity and hard work, the book portrays a
business dynasty that triumphed over adversity and family tragedy
because of its own smarts, sweat, and ability to bend the rulesA an
engaging tale for those interested in the stories behind the
economic crash, the book contains never-before reported material
about how Fiat succeeded in making Chrysler profitable where both
Daimler AG and Cerberus, its previous owners, had failed.
A story for a wide audience, from car buffs, business readers,
lovers of Italy, and anyone fascinated by the lifestyle of Europe's
most glamorous industrial dynasty, this book tells the tale of how
Fiat achieved the seemingly impossible -- turning around an
American automotive icon everyone else had given up for dead.
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