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Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction

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Usability Testing for Survey Research (Paperback) Loot Price: R600 Discovery Miles 6 000 You Save: R249 (29%)
Usability Testing for Survey Research (Paperback): Jennifer Romano Bergstrom
Usability Testing for Survey Research (Paperback): Jennifer Romano Bergstrom

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Usability Testing for Survey Research (Paperback)

Jennifer Romano Bergstrom

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List price R849 Loot Price R600 Discovery Miles 6 000 You Save R249 (29%)

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To be released on 01 March 2017. We are not yet accepting orders for this product. If you add it to your wishlist we will let you know when it becomes available.

Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints. The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products. Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools. * Explains how to design and conduct usability tests and analyze and report the findings* Includes examples on how to conduct usability testing on any type of survey, from a simple three-question survey on a mobile device, to a complex, multi-page establishment survey* Presents real-world examples from leading usability and survey professionals, including a diverse collection of case studies and considerations for using and combining other methods* Discusses the facilities, materials, and software needed for usability testing, including in-lab testing, remote testing, and eye tracking

General

Imprint: Morgan Kaufmann Publishers In
Country of origin: United States
Release date: March 2017
Authors: Jennifer Romano Bergstrom
Dimensions: 235 x 191mm (L x W)
Format: Paperback
Pages: 256
ISBN-13: 978-0-12-803656-3
Barcode: 9780128036563
Categories: Promotions
Books > Computing & IT > Social & legal aspects of computing > Human-computer interaction
LSN: 0-12-803656-7

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