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Books > Business & Economics > Business & management > Business competition

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Competitive Marketing - A Strategic Approach (Paperback) Loot Price: R1,048
Discovery Miles 10 480
Competitive Marketing - A Strategic Approach (Paperback): John O'Shaughnessy
Competitive Marketing - A Strategic Approach (Paperback): John O'Shaughnessy

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Competitive Marketing - A Strategic Approach (Paperback)

John O'Shaughnessy

Series: Routledge Library Editions: Marketing

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Loot Price R1,048 Discovery Miles 10 480 | Repayment Terms: R97 pm x 12*

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This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Marketing
Release date: November 2015
First published: 2014
Authors: John O'Shaughnessy
Dimensions: 248 x 191 x 39mm (L x W x T)
Format: Paperback
Pages: 766
ISBN-13: 978-1-138-97138-7
Barcode: 9781138971387
Categories: Books > Business & Economics > Business & management > Business competition
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Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 1-138-97138-3

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