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Competitive Marketing (RLE Marketing) - A Strategic Approach (Paperback)
John O'ShaughnessyThis volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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Product Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
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Product Details
General
Imprint | Routledge |
Country of origin | United Kingdom |
Series | Routledge Library Editions: Marketing |
Release date | November 2015 |
Availability | Expected to ship within 12 - 17 working days |
First published | 2015 |
Authors | John O'Shaughnessy |
Dimensions | 246 x 189 x 39mm (L x W x T) |
Format | Paperback |
Pages | 766 |
ISBN-13 | 978-1-138-97138-7 |
Barcode | 9781138971387 |
Categories | |
LSN | 1-138-97138-3 |
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