How to Write a Marketing Plan (Paperback, new ed of 3rd revised ed)

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.
"How to Write a Marketing Plan" makes the task much easier. This practical guide shows readers how to formulate a workable and successful plan. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own, including: carrying out a marketing audit, setting objectives and the strategies to achieve them, devising budgets, and writing and implementing the plan. This edition highlights the marketing opportunities provided by the internet.