This book provides unique insight and knowledge on the process and
craft of innovation. Although many companies, governments and
policy makers are under pressure to innovate, they must overcome
complex barriers to commercialize technologies, develop new
products and services, create competitive advantages, and capture
the value of intellectual assets. Based on the author's 25+ years
in research, analysis and practical experience on innovation
projects throughout the world, this is an essential guide for
overcoming the barriers to innovation and pursuing opportunities to
launch breakthrough solutions and visionary business models. The
book includes a seven-step model for managing the process of
innovation, and provides a wealth of methods for innovation
challenges such as transforming emerging ideas into new products
and solutions; facilitating innovation teams; encouraging
non-traditional roles and "exploratory thinking"; and integrating
strategy with innovation initiatives. This third edition also
includes a new perspective on innovation in the public sector and
an extensive glossary of the "language of innovation."
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