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Breakthrough! Innovation Management in Practice (Paperback) Loot Price: R195 Discovery Miles 1 950
Breakthrough! Innovation Management in Practice (Paperback): Jon Glasco
Breakthrough! Innovation Management in Practice (Paperback): Jon Glasco

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Breakthrough! Innovation Management in Practice (Paperback)

Jon Glasco

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Loot Price R195 Discovery Miles 1 950

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This book provides unique insight and knowledge on the process and craft of innovation. Although many companies, governments and policy makers are under pressure to innovate, they must overcome complex barriers to commercialize technologies, develop new products and services, create competitive advantages, and capture the value of intellectual assets. Based on the author's 25+ years in research, analysis and practical experience on innovation projects throughout the world, this is an essential guide for overcoming the barriers to innovation and pursuing opportunities to launch breakthrough solutions and visionary business models. The book includes a seven-step model for managing the process of innovation, and provides a wealth of methods for innovation challenges such as transforming emerging ideas into new products and solutions; facilitating innovation teams; encouraging non-traditional roles and "exploratory thinking"; and integrating strategy with innovation initiatives. This third edition also includes a new perspective on innovation in the public sector and an extensive glossary of the "language of innovation."

General

Imprint: Createspace Independent Publishing Platform
Country of origin: United States
Release date: June 2011
First published: June 2011
Authors: Jon Glasco
Dimensions: 229 x 152 x 9mm (L x W x T)
Format: Paperback - Trade
Pages: 170
ISBN-13: 978-1-4528-3080-3
Barcode: 9781452830803
Categories: Promotions
Books > Business & Economics > Business & management > Management & management techniques
Books > Business & Economics > Business & management > Management & management techniques > General
LSN: 1-4528-3080-0

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