Sport leaves a significant environmental footprint, from fans
travelling to local league games to massive infrastructure projects
for international mega-events. With climate change and other
environmental issues becoming increasingly prominent, any
successful sport organization now has to incorporate environmental
concerns into their business strategy, while all sport managers
must understand how to implement environmental initiatives into
their everyday business. "Sport Management and the Natural
Environment" is the first book to introduce environmental theory
and best practice in the context of sport management, demonstrating
how sport organizations can become more effective and sustainable,
and exploring the important advocacy role that sport organizations
have in local and global communities.
Drawing on the wider literature from environmental studies and
mainstream business and management, the book considers the
service-orientated nature of sport, the unique set of stakeholders
(including fans, sponsors and local government) that pose
particular challenges for the environmentally-responsible sports
organization, and the positive benefits that environmental best
practice can bring. It considers the unique social, economic and
political space that sport occupies in society, and examines the
most important practical managerial issues related to sport and the
- strategic planning
- finance and accounting
- marketing, communication and digital media
- stakeholder relations
Including contributions from leading academics and
practitioners, "Sport Management and the Natural Environment" is
the perfect foundation text for any course touching on
environmental issues or social responsibility in sport, and
essential reading for any sport manager looking to improve their
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