Health Communication in Developing Countries
A Publication of Healthcom Project, Academy for Educational
Development, and the U.S. Agency for International Development
This study details a practical, five-step model for
communication that promotes change in existing behaviors and
supports the good health practices essential for child survival in
developing countries. Learn how to apply basic behavioral
principles and techniques to understand how a given population
supports or inhibits sound health practices; to identify where
change is most needed and feasible; and to select appropriate
channels for communication.
Based on a twelve-year, twenty-country project funded by the
U.S. Agency for International Development.
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