Much current literature on globalization and competition focuses on
the external environment in which firms operate. Julian
Birkinshaw's book looks within international firms at the dynamics
that affect their growth and position. Are local managers seizing
power from the centre? Is glocialization' the inevitable result of
globalization? Based on fresh case evidence gathered in Europe and
North America, the findings in this book about multi-national firms
and managers make a significant contribution to some of the key
debates on the transfer of knowledge in firms; the resource-based
view; and the network forms of organization. The initiatives of
local managers reflect local knowledge, skills and resources and at
the same time impact of the distribution of power in the wider
organization. By taking as his perspective that of the subsidiary
manager operating in a network, Julian Birkinshaw extends the
implications of his findings to all managers in organizations and
challenges those who still view organizations as hierarchies.
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