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Marketing Planning. the Official CIM Coursebook 06/07 (Electronic book text)
Marketing Planning. the Official CIM Coursebook 06/07 (Electronic book text): Karen Beamish, Ruth Ashford
Marketing Planning. the Official CIM Coursebook 06/07 (Electronic book text): Karen Beamish, Ruth Ashford

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Marketing Planning. the Official CIM Coursebook 06/07 (Electronic book text)

Karen Beamish, Ruth Ashford

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Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM Coursebook" series offers you the complete package for exam success. It comprises fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recommended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MarketingOnline, a unique online learning resource designed specifically for CIM students, where you can: annotate, customise and create personally tailored notes using the electronic version of the Coursebook; search the Coursebook online for easy access to definitions and key concepts; and, access the glossary for a comprehensive list of marketing terms and their meanings. It is written specially for the Marketing in planning module by the CIM senior examiner and leading experts in the field. It is the only coursebook fully endorsed by CIM.; It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

General

Imprint: Elsevier Science & Technology
Country of origin: United States
Release date: August 2006
Authors: Karen Beamish • Ruth Ashford
Format: Electronic book text
Pages: 413
ISBN-13: 978-6611027902
Barcode: 9786611027902
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 6611027904

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