Elsevier/Butterworth-Heinemann's "2006-2007 Official CIM
Coursebook" series offers you the complete package for exam
success. It comprises fully updated Coursebook texts that are
revised annually and independently reviewed. The only coursebooks
recommended by CIM include free online access to the
MarketingOnline learning interface offering everything you need to
study for your CIM qualification. Carefully structured to link
directly to the CIM syllabus, this Coursebook is user-friendly,
interactive and relevant. Each Coursebook is accompanied by access
to MarketingOnline, a unique online learning resource designed
specifically for CIM students, where you can: annotate, customise
and create personally tailored notes using the electronic version
of the Coursebook; search the Coursebook online for easy access to
definitions and key concepts; and, access the glossary for a
comprehensive list of marketing terms and their meanings. It is
written specially for the Marketing in planning module by the CIM
senior examiner and leading experts in the field. It is the only
coursebook fully endorsed by CIM.; It contains past examination
papers and examiners' reports to enable you to practise what has
been learned and help prepare for the exam.
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