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Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd Revised edition)
Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd Revised edition): Konstantinos...
Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd Revised edition): Konstantinos...

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Data Mining Techniques in CRM - Inside Customer Segmentation (Electronic book text, 2nd Revised edition)

Konstantinos Tsiptsis, Antonios Chorianopoulos

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This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.

General

Imprint: John Wiley & Sons
Country of origin: United States
Release date: August 2011
First published: 2011
Authors: Konstantinos Tsiptsis • Antonios Chorianopoulos
Format: Electronic book text
Pages: 372
Edition: 2nd Revised edition
ISBN-13: 978-1-119-96545-9
Barcode: 9781119965459
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing > Customer services
Books > Computing & IT > Applications of computing > Databases > Data mining
LSN: 1-119-96545-4

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