This is an applied handbook for the application of data mining
techniques in the CRM framework. It combines a technical and a
business perspective to cover the needs of business users who are
looking for a practical guide on data mining. It focuses on
Customer Segmentation and presents guidelines for the development
of actionable segmentation schemes. By using non-technical language
it guides readers through all the phases of the data mining
John Wiley & Sons
|Country of origin:
Konstantinos K. Tsiptsis
• Antonios Chorianopoulos
||Electronic book text
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