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The Portable MBA in Strategy (Hardcover, 2nd Edition) Loot Price: R908
Discovery Miles 9 080
You Save: R352 (28%)
The Portable MBA in Strategy (Hardcover, 2nd Edition): Liam Fahey, Robert M. Randall
The Portable MBA in Strategy (Hardcover, 2nd Edition): Liam Fahey, Robert M. Randall

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The Portable MBA in Strategy (Hardcover, 2nd Edition)

Liam Fahey, Robert M. Randall; Edited by Liam Fahey, Robert M. Randall

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List price R1,260 Loot Price R908 Discovery Miles 9 080 | Repayment Terms: R84 pm x 12* You Save R352 (28%)

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Over 525,000 Copies of the Portable MBA Series Sold

Learn the best new ideas in BUSINESS STRATEGY from the brightest lights in the field

This Second Edition of the phenomenally successful Portable MBA in Strategy brings you the latest developments in strategic thought, analysis, and implementation from an all-star team of teachers, authors, and consultants. Harvard’s Michael E. Porter shows you how to enhance competitive advantage through a global strategy. C. K. Prahalad explains how to create and leverage core competencies–a strategy that has led many organizations to overwhelming success. Jeffrey Sampler of the London Business School demonstrates how the Internet and the rapidly evolving e-business economy challenge many of our fundamental ideas about strategy.

H. Kurt Christensen and Anil Gupta map strategy alternatives for the corporate organization and its business units. Irene Duhaime demonstrates the relevance of strategy for small businesses. And John F. Mahon, Barbara Bigelow, and Liam Fahey explore political strategy–the need to manage relationships with the concerned segments of the public, trade associations, governmental agencies, community groups, and other stakeholders.

You’ll find penetrating insights about strategy-making from David Collis of Yale, George Day of the Wharton School at the University of Pennsylvania, Ellen Hart of Gemini Consulting, and many others. To take advantage of the newest, most innovative, most effective ideas in business strategy from minds that thrive on the cutting edge, start reading The Portable MBA in Strategy, Second Edition today.


Imprint: John Wiley & Sons
Country of origin: United States
Release date: November 2000
First published: November 2000
Authors: Liam Fahey • Robert M. Randall
Editors: Liam Fahey • Robert M. Randall
Dimensions: 262 x 187 x 29mm (L x W x T)
Format: Hardcover
Pages: 432
Edition: 2nd Edition
ISBN-13: 978-0-471-19708-9
Barcode: 9780471197089
Categories: Books > Business & Economics > Business & management > Business strategy
LSN: 0-471-19708-4

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