Big Data Marketing - Engage Your Customers More Effectively and Drive Value (Electronic book text, 1st edition)

Leverage big data insights to improve customer experiences and drive business success

Many of today's businesses find themselves caught in a snarl of internal data silos and antiquated marketing approaches. Meanwhile, in our connected always-on world, consumers now have the power to demand more from companies. These companies are struggling to manage the explosion of channels, deal with and capitalize on social media, which is here to stay, and leverage mobile technology to connect with customers in relevant and consistent interactions. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. "Big Data Marketing" provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth all while improving the bottom line. Using real-world examples, non-technical language, online resources, and a healthy dose of humor, "Big Data Marketing" will help you drive the change you need to better engage customers through data-driven marketing.Explains how marketers can use data to learn what they need to knowDetails strategies and steps to drive marketing relevance and Return On Marketing Investment (ROMI)Author Lisa Arthur is the Chief Marketing Officer for Teradata Applications, a recognized leader in integrated marketing software company, who meets with thousands of CMOs and marketing professionals annually through strategic workshops, one-on-one executive conversations with leading Marketing executives, as well as at industry speaking and events

"Big Data Marketing" empowers you to lead a data-driven team with proven ways to leverage data to elevate your customer experience.