Made in Korea - Chung Ju Yung and the Rise of Hyundai (Hardcover)

Following the fortunes of one of the most successful entrepreneurs to date, this original new book recounts the triumphs of Hyundai's creator: Chung Ju Yung. Illustrated with 32 pages of colour photographs not previously seen in the West, Made in Korea also includes in-depth interviews with key Hyundai executives, including Chung Ju Yung himself. His life is filled with lessons for aspiring entrepreneurs, and is essential reading for those interested in leadership, Asian business culture and Korea's economic development.