More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
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More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.
Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.
Imprint | Pergamon Flexible Learning |
Country of origin | United Kingdom |
Series | Management Extra |
Release date | 2009 |
Availability | Expected to ship within 12 - 17 working days |
First published | February 2009 |
Authors | Elearn |
Dimensions | 297 x 210 x 8mm (L x W x T) |
Format | Paperback |
Pages | 132 |
Edition | Revised edition |
ISBN-13 | 978-0-08-055739-7 |
Barcode | 9780080557397 |
Categories | |
LSN | 0-08-055739-2 |