The cases are not simply stories of how these firms undertook particular activities. Each of them deals with a specific set of issues and is written to enable exploration of these issues. Some of the cases deal with conditions which no longer concern the particular firm but illustrate a general issue applicable to retail management. Companies discussed include Promodes, Ikea, The Body Shop, Shoe Express, Benetton, and Haagen-Dazs amongst others. The cases demonstrate some of the similarities and differences facing retailers from different countries, and include questions which enable exploration of key aspects of retail strategy or operations.
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The cases are not simply stories of how these firms undertook particular activities. Each of them deals with a specific set of issues and is written to enable exploration of these issues. Some of the cases deal with conditions which no longer concern the particular firm but illustrate a general issue applicable to retail management. Companies discussed include Promodes, Ikea, The Body Shop, Shoe Express, Benetton, and Haagen-Dazs amongst others. The cases demonstrate some of the similarities and differences facing retailers from different countries, and include questions which enable exploration of key aspects of retail strategy or operations.
Imprint | Blackwell Publishers |
Country of origin | United Kingdom |
Release date | 1999 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | March 1999 |
Editors | Marc Dupuis, John Dawson |
Dimensions | 228 x 153 x 23mm (L x W x T) |
Format | Paperback |
Pages | 304 |
ISBN-13 | 978-0-631-20730-6 |
Barcode | 9780631207306 |
Categories | |
LSN | 0-631-20730-9 |