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Books > Business & Economics > Business & management > Sales & marketing

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The Photographer's Guide to Marketing and Self-Promotion (Paperback, 4 Rev Ed) Loot Price: R485
Discovery Miles 4 850
You Save: R78 (14%)
The Photographer's Guide to Marketing and Self-Promotion (Paperback, 4 Rev Ed): Maria Piscopo
The Photographer's Guide to Marketing and Self-Promotion (Paperback, 4 Rev Ed): Maria Piscopo

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The Photographer's Guide to Marketing and Self-Promotion (Paperback, 4 Rev Ed)

Maria Piscopo

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List price R563 Loot Price R485 Discovery Miles 4 850 You Save R78 (14%)

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Condensing theory into practical, easy-to-follow instruction, Maria Piscopo explains how to build a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fourth edition is updated througout with the best current marketing and promotional practices, including using e-mail, social media, and effective Web sites; what's new in photography portfolios; how to shoot what you want and sell it too; plus 25 in-depth case studies interviewing top photographers in commercial, editorial, wedding, portrait, event, and fine art photography. Promotion pieces, portfolios, researching and winning clients, netotiating rates, finding and working with reps, computers, and the ethics of good business are just a few of the topics covered. Real-life examples, case studies, and interviews, clearly show photographers how to build a satisfying and lucrative career.

General

Imprint: Allworth Press,U.S.
Country of origin: United States
Release date: June 2010
First published: June 2010
Authors: Maria Piscopo
Dimensions: 229 x 152 x 155mm (L x W x H)
Format: Paperback - Trade
Pages: 256
Edition: 4 Rev Ed
ISBN-13: 978-1-58115-714-7
Barcode: 9781581157147
Categories: Promotions
Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Arts & Architecture > Photography & photographs
Books > Arts & Architecture > Photography & photographs > General
LSN: 1-58115-714-2

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