In this book, a well known theorist of the multinational firm
extends hismajor contributions to encompass the scope of the firm
in general. Casson presents amodel showing how the different
activities of the firm - R & D, production, marketing, and
distribution, for example - are linked in a way that is just
asimportant in determining the scope of the firm as are the
traditional factors ofmarket share or product type.Casson infers
from an extensive consideration of thehistory, development, and
organization of the multinational that the scope of anyfirm is
determined by the way it resolves the problem of coordinating
theseproduction activities; the possibility of its becoming a
multinational, in fact, depends on the strategic problems
encountered in these operations.After chapters inwhich he
critically reviews the literature and sets forth his own
theoreticalinsights, the author looks at case studies of topical
concern in the shipping, construction, and motor vehicle industries
in order to explain contemporaryrationalization and restructuring
in manufacturing.Mark Casson is Professor ofEconomics at the
University of Reading and author of Economics of Unemployment:
AnHistorical Perspective (MIT Press 1984).
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