"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
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"Marketing Management and Strategy" is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services.
This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Imprint | Financial Times Prentice Hall |
Country of origin | United Kingdom |
Release date | April 2006 |
Availability | Expected to ship within 9 - 15 working days |
First published | 2006 |
Authors | Peter Doyle, Phil Stern |
Dimensions | 260 x 195 x 20mm (L x W x T) |
Format | Paperback |
Pages | 464 |
Edition | 4th edition |
ISBN-13 | 978-0-273-69398-7 |
Barcode | 9780273693987 |
Categories | |
LSN | 0-273-69398-0 |