With a user-friendly layout highlighting definitions, examples, case studies and websites, this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
Or split into 4x interest-free payments of 25% on orders over R50
Learn more
With a user-friendly layout highlighting definitions, examples, case studies and websites, this fourth edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing — at a practical and academic level. Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
Imprint | Juta Academic |
Country of origin | South Africa |
Release date | December 2020 |
Availability | Expected to ship within 4 - 8 working days |
Editors | M C Cant, C. H. van Heerden |
Dimensions | 240 x 170 x 40mm (L x W x T) |
Format | Paperback |
Edition | 4th Edition |
ISBN-13 | 978-1-4851-3098-7 |
Barcode | 9781485130987 |
Categories | |
LSN | 1-4851-3098-0 |