Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of 'cloud computing' and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
"I really enjoyed the book "From Products to Services" by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book "Marketing Technology as a Service" is another major contribution to technology companies for the cultivation of service needs worldwide." - Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing
"Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable - Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates.
"This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people - Rudy Provoost, CEO, Philips Lighting
"Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth." - Dr Mukesh Aghi, Chairman and CEO, Steria (India)
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Yet this industry has liberated human imagination in the internet and convinced the world that they must have a PC and a mobile phone. Now, as a result of profound, relentless, global forces, some of the leading firms and greatest minds in it are at last turning their attention to service. With the advent of 'cloud computing' and radical changes in the engineering of some utilities, the marketing of services that are based on a technical infrastructure is about to become as important and sophisticated as in, say, consumer products. This book explores their story and experience.
"I really enjoyed the book "From Products to Services" by Mr Laurie Young. Encouraged by it, Haier accelerated its changeover from a traditional product-driven to a more customer-centric company. This new book "Marketing Technology as a Service" is another major contribution to technology companies for the cultivation of service needs worldwide." - Mr Zhang Ruimin, CEO and Chairman, Haier Group, Beijing
"Young and Burgess describe a shift in mindset and pragmatic techniques that are quite doable - Rae Sedel, MD, Global Technology Practice, Russell Reynolds Associates.
"This book provides practical and insightful advice on how to use services to turn technology into value add solutions for real people - Rudy Provoost, CEO, Philips Lighting
"Business leaders in India have been remarkably successful at offering technology based services like outsourcing across the world. Currently worth $60 billion, they intend to reach $300 billion by 2020. To succeed, the Indian business community must offer new value propositions and adapt to emerging trends, like cloud computing. Burgess and Young have put together the first comprehensive and practical guide for business leaders to meet their challenges of exponential growth." - Dr Mukesh Aghi, Chairman and CEO, Steria (India)
Imprint | John Wiley & Sons |
Country of origin | United States |
Release date | April 2010 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
First published | May 2010 |
Editors | Laurie Young, Bev Burgess |
Dimensions | 249 x 176 x 24mm (L x W x T) |
Format | Hardcover |
Pages | 336 |
ISBN-13 | 978-0-470-74840-4 |
Barcode | 9780470748404 |
Categories | |
LSN | 0-470-74840-0 |