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Marketing Warfare (Paperback, New edition)
Al Ries, Jack TroutA business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek
Revolutionary! Surprising!Business Week
Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today
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Product Description
A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon.Newsweek
Revolutionary! Surprising!Business Week
Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read.USA Today
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Product Details
General
Imprint | McGraw-Hill Professional |
Country of origin | United States |
Release date | December 1997 |
Availability | Expected to ship within 10 - 15 working days |
First published | November 1997 |
Authors | Al Ries, Jack Trout |
Dimensions | 203 x 139 x 16mm (L x W x T) |
Format | Paperback |
Pages | 216 |
Edition | New edition |
ISBN-13 | 978-0-07-052726-3 |
Barcode | 9780070527263 |
Categories | |
LSN | 0-07-052726-1 |
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