The Marshall McLuhan Calendar and Media Manual (Calendar, 2011 ed.)

The McLuhan Calendar is published in honor of the 100th birthday of Marshall McLuhan, renowned media pioneer, philosopher, and sage of the information age. This unique centenary memento serves as both a calendar and a source for daily workouts in thinking like McLuhan.

A Tetrad is a tool for discovering the silent language in every technology from paper clips to the printing press, from clocks and comics to clothing and credit cards. The Tetrad asks four questions about any man-made invention or environment, designed to reveal its effects. What does it extend? What will it do away with? What older technology will be retrieved from the past? What will the new one become when pushed to its limits?

The Tetrad Exercise Book lets readers try out McLuhan's framework for understanding all media in their sociological, cultural and psychological impact. Embedded in this cosmological gem is a unique design that contains a calendar/ appointment book. A special binding enables you to tear off