Decision Making - Alternatives to Rational Choice Models (Paperback)

Prevailing, highly conservative rational choice theories are challenged in this illuminating volume. Mary Zey and other outstanding contributors expand our understanding of decision making theory by presenting evidence that points to the wide range and complexity of human decision making. Labelled as deviations from formal rationality, other models of decision making (habit, emotion, moral and ethical values) are shown to be alternative, not deviant, motives behind decision making. Written at an accessible level, this volume examines criticisms of the rational choice models from a wide range of perspectives. The following chapters then concentrate on micro- and macro- alternatives to rational choice models, including a balance of theoretical and empirical pieces.