Sign Me Up Imagine it: prospects actually asking you to email your
marketing information to them. At a time when people are reluctant
to give out their email addresses and skeptical of most email, it's
harder than ever for legitimate marketers to separate their emails
from spam. Not anymore. This first-of-its-kind book reveals the
secrets behind running a permission-based email newsletter program
that motivates customers and prospects to sign up for your emails
and respond to your messages. It shows you how you can use email to
* Sell more products and services * Boost customer satisfaction and
loyalty * Attract new customers to your products and services Sign
Me Up delivers valuable insights and ideas on creating and
sustaining an email newsletter program. It's packed with real-world
examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter
and more.You'll learn how to * Write and design great newsletters *
Build and maintain responsive and targeted lists * Increase
response to every email you send * Test and measure the
effectiveness of your email program * Make sure your messages reach
the inbox Sign Me Up
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