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Sign Me Up! - A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback, illustrated edition) Loot Price: R264 Discovery Miles 2 640
Sign Me Up! - A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback,...
Sign Me Up! - A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback,...

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Sign Me Up! - A Marketer's Guide to Creating Email Newsletters That Build Relationships and Boost Sales (Paperback, illustrated edition)

Matt Blumberg, Michael Mayor; As told to Tami Monahan Forman, Stephanie A. Miller

Series: Return Path Books

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Loot Price R264 Discovery Miles 2 640

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Sign Me Up Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This first-of-its-kind book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to * Sell more products and services * Boost customer satisfaction and loyalty * Attract new customers to your products and services Sign Me Up delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter and more.You'll learn how to * Write and design great newsletters * Build and maintain responsive and targeted lists * Increase response to every email you send * Test and measure the effectiveness of your email program * Make sure your messages reach the inbox Sign Me Up

General

Imprint: Iuniverse, Inc.
Country of origin: United States
Series: Return Path Books
Release date: December 2004
Authors: Matt Blumberg • Michael Mayor
As told to: Tami Monahan Forman • Stephanie A. Miller
Dimensions: 229 x 152 x 11mm (L x W x T)
Format: Paperback - Trade
Pages: 164
Edition: illustrated edition
ISBN-13: 978-0-595-33586-2
Barcode: 9780595335862
Categories: Books > Business & Economics > Business & management > Sales & marketing
Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-595-33586-1

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