This very successful textbook is distinguished by a superior
writing style that draws upon common student experiences to
introduce economic concepts, making economic theory more accessible
and interesting. "Case Studies" and numerous examples take
advantage of students' intuitive knowledge of economics, building
upon real-life situations. A streamlined design places pedagogy and
illustrations directly within the flow of the text, making them
less distracting and more useful for students. A fully integrated
program of technology enhancements sets this text apart by pairing
the book with numerous online multimedia learning tools that have
been developed to help the text better serve a wide range of
learning styles. The text uniquely integrates classroom use of The
Wall Street Journal by including a complimentary student
subscription offer, as well as in-text pedagogy to help students
learn to analyze the latest economic events as reported in the
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