Mediating the Vote - The Changing Media Landscape in U.S. Presidential Campaigns (Hardcover, New)

, ,
A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also_more broadly_their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms_newspapers, television news programs, the Internet, or films_had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and_ultimately_precise picture of how media affects democratic engagement.

R3,883

Or split into 4x interest-free payments of 25% on orders over R50
Learn more

Discovery Miles38830
Mobicred@R364pm x 12* Mobicred Info
Free Delivery
Delivery AdviceShips in 10 - 15 working days


Toggle WishListAdd to wish list
Review this Item

Product Description

A sea change is taking place in how people use media, and it affects not only how people perceive political candidates and where they get their information, but also_more broadly_their basic democratic values. Mediating the Vote systematically explores a number of questions about media use and its relation to democratic engagement, analyzing the effects of communication forms on the 2004 presidential elections. Are Democratic and Republican voters increasingly turning to different outlets for information about candidates and campaigns and, if so, what does this mean for political discourse? Which communication forms_newspapers, television news programs, the Internet, or films_had the greatest impact on people's perceptions of the presidential candidates during the 2004 campaigns? Do different forms of media affect people, either intellectually or emotionally, in distinct ways? And do some communication forms elevate, whereas others degrade, basic democratic values? This book probes these questions and more, and the results contribute to an important goal in political communication studies: creating a more refined, integrated, and_ultimately_precise picture of how media affects democratic engagement.

Customer Reviews

No reviews or ratings yet - be the first to create one!

Product Details

General

Imprint

Rowman & Littlefield Publishers

Country of origin

United States

Series

Communication, Media, and Politics

Release date

December 2006

Availability

Expected to ship within 10 - 15 working days

First published

November 2006

Authors

, ,

Dimensions

240 x 161 x 19mm (L x W x T)

Format

Hardcover

Pages

186

Edition

New

ISBN-13

978-0-7425-4143-6

Barcode

9780742541436

Categories

LSN

0-7425-4143-6



Trending On Loot