With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.
Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
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With a user-friendly layout highlighting definitions, examples, case studies and websites, this third edition of Marketing Management: A South African Perspective gives undergraduate students a comprehensive understanding of marketing – at a practical and academic level.
Contributions from leaders in the field of marketing in South Africa and from academics at leading universities, locally and internationally, will ensure that this edition becomes as highly regarded as its predecessors.
Good day i hereby requesting to be called when stock of this book arrives so that i can buy it.23/08/2019 my assignment will be due for submission and i need a text book ASAP.072 209 6289
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Imprint | Juta Legal and Academic Publishers |
Country of origin | South Africa |
Release date | December 2017 |
Availability | Supplier out of stock. If you add this item to your wish list we will let you know when it becomes available. |
Editors | Mike Cant, C. H. van Heerden |
Dimensions | 240 x 170 x 30mm (L x W x T) |
Format | Paperback |
Pages | 815 |
Edition | 3rd ed |
ISBN-13 | 978-1-4851-2520-4 |
Barcode | 9781485125204 |
Categories | |
LSN | 1-4851-2520-0 |
Course Code | PPBM06W| MNM3048| PMRM01G| PMRM02H| MNM2601| MAR221U| MNM3036| PMRM04K |